Dear Bazaar Sellers,
You’re invited to participate in our brand new limited feature...
Promote Listings on Apartment Therapy BETA
With this promotional option, you can purchase placement for your Bazaar listings directly on Apartment Therapy’s homepage and dedicated Retail Therapy Newsletter. That’s right - We’re talking prominent ad placement in 2 channels (never before made available to small businesses and individual sellers) that lets you take advantage of 50K daily site visitors and up to 260K email subscribers!
We have 3 packages with prices ranging from $3-$7 CPMs (Cost Per 1000 Impressions) per listing feature. See our Promotion Package rates here!
Promote just 1 listing or feature a sampling from your store. Feature your listing for 1 day or purchase additional quantities and promote your items for longer.
Boost sales, grow brand recognition and meet your shoppers where they are. And if you Link Stripe Payments to your Bazaar account today, you can begin accepting online payment and orders seamlessly on-site!
Our Beta test runs through June, so spots are limited… Reserve your Promotion now!
Purchase a promotion package by clicking on Promote Listings from your Account Menu.
Founder, Apartment Therapy & Kitchn
**During the Beta release, we are unable to apply existing promotional credits or guarantee exactly when your promotion will go live. Our Marketing team will contact you following your promotion purchase to optimize your listings and get your promotion scheduled. High-quality, bright images perform the best - take the time to update your listing’s images to get the most from your promotion.
1. Can I promote any listing on Apartment Therapy?
As long as the listing meets the Bazaar's current listing policies, you are able to promote it in either channel. Our Marketing team will reach out to you after your promotion purchase to coordinate scheduling. At that time, they may ask for more images to help your promotion succeed.
2. Can I use the existing store credit for the BETA test?
For the BETA test, we are unable to apply any existing Credit amount. However, all available credit purchased in 2017 or later will be applied to Seller's accounts when the full Promotion feature is made available.
3. Do I need to link Stripe in order to promote my listing?
No, but we recommend setting up or linking Stripe to make the most of your promotion. Promoted listings include a Read More or SHOP button that drives the shopper to your listing page. Linking Stripe allows you to capture more of those shoppers by adding a BUY NOW button on your listing page which allows the shopper to create an order.
4. How can I purchase Promotion?
You can purchase promotion by accessing the Promote Listings page under your Account Menu. Promotion can be purchased via credit card, backed by Stripe.
5. Am I charged for Clicks or Views?
This type of promotion is based on the total number of impressions or views your listing will receive based on the placement channel. The average CPM (cost per 1000 impressions) is between $2-$7 for each listing feature. However, please note that our package pricing is higher as the total number of impressions you will receive from each placement is higher.
6. What type of results can I expect from this type of promotion?
The goal for this promotional option is to sell your listing! Listings featured in either of our available channels receive around 300 clicks per listing feature on average, with trendy, popular listings receiving more clicks. However. Promotion is only half of the equation to selling successfully - we encourage all sellers to review their listing information and images to make sure your listing has enough relevant item information, high-quality images and an easy way for the Shopper to transact once they land on your listing page.
7. Will you offer any additional type of promotion?
This BETA test is limited to promotion on Apartment Therapy only. We will be offering greater promotional options, specifically on the Bazaar site in the future.
9. Can I coordinate my Promotion to fall on specific days?
During the BETA test, we cannot guarantee exactly when your promotion is scheduled, however, please include any special requests at the time of purchase. We'll do our best to get your promotion scheduled when you prefer it to go live.
10. Will I be alerted when my Promotion goes live?
Yes! Our Marketing team will alert you when your listing goes live and share an image of your ad. We recommend sharing your promotion on social media to help drum up excitement and spread the word.
11. What will my promotions look like?
For listings promoted on the Apartment Therapy homepage, your listing will be featured in our Bazaar Module. Please note that the title will change to your STORE NAME if you purchase our Takeover package.
For listings promoted in the Apartment Therapy Retail Therapy Newsletter, your listings and Store Name will be featured in "Bazaar By Apartment Therapy" section.
Do you have any feedback, questions or concerns? Contact Support by emailing firstname.lastname@example.org.